Promoting a Tobacco-Free Lifestyle

Message from Nancy Brown, American Heart Association CEO, on Enactment of Family Smoking Prevention and Tobacco Control Act:

June 22, 2009 -- Today, we’re celebrating a monumental victory in the fight against heart disease and stroke. Representing the American Heart Association’s 22 million volunteers, supporters and dedicated staff, AHA President Dr. Timothy Gardner and I were thrilled to stand with President Obama at the White House as he signed the bipartisan Family Smoking Prevention and Tobacco Control Act. This legislation represents another huge step toward breaking the deadly cycle of tobacco addiction that leads to an increased risk of heart disease and stroke for millions of Americans.

This bill, which had tremendous support from Republicans and Democrats alike, will give the Food and Drug Administration (FDA) the clear authority to regulate the manufacturing, advertising and promotion of tobacco products in order to protect public health.  The bill also focuses on limiting advertising that targets our kids.  It is estimated that the legislation will result in an eleven percent decline in underage smoking over the next decade and will significantly reduce the annual $100 billion cost for tobacco-related illnesses in the U.S.

Why is this legislative victory so important?  Nearly one-third of cardiovascular disease deaths are linked to smoking, and tobacco use is the single most preventable cause of heart disease and stroke. For generations, tobacco companies lied to the public about the deadly dangers of tobacco use.  They lied about the addictiveness of nicotine.  They made misleading health claims about light and low-tar products.  And they shamelessly and aggressively marketed to children to attract new smokers.  These unconscionable practices will finally be reined in with effective government oversight of an industry that has placed profits above the health of the American people. 

American Heart Association volunteers and staff, along with our public health partners, have been working for over a decade to see this legislation become law.  We are extremely proud to have played a major role in moving this legislation through Congress and to have had the opportunity to join our Congressional champions today in witnessing the bill signing.

This measure, along with many other policy initiatives the association supports on the local, state and national level, directly impacts our mission to build healthier lives free of cardiovascular disease and stroke.  This historic public health victory would not have been possible without the tenacious efforts and unwavering support of our You’re the Cure advocates — the volunteers and staff who worked to generate Congressional and public support for the measure. 

If you are not already involved, you too can play a vital role in American Heart Association legislative advocacy efforts. Start today by thanking Members of Congress and the President for making this legislation a reality. Visit heartprescription.org to send your email. 

I would also like to extend a personal and very special thank you to former CEOs Cass Wheeler and Dudley Hafner, who devoted much of their AHA careers to advancing this issue by meeting with members of Congress and speaking out loudly about the deadly effects of tobacco on our nation’s youth. 

And finally, while the FDA bill represents an important victory, the fight against tobacco is not over.  We must continue to push for smoke-free workplace laws, higher tobacco excise taxes and funding for comprehensive smoking prevention and cessation programs to help break the cycle of addiction and create a healthier environment for our families.  We’re counting on your continued support to help us achieve these important goals. 

Sincerely,

Nancy Brown
Chief Executive Officer

P.S. You can learn more about this bill and our other legislative issues and share your comments on our You’re the Cure blog.  You may also want to join Cass Wheeler, our former CEO, on Twitter as he shares his thoughts on this historic win. Follow him @casswheeler.

Smokefree Air Act: For complete details about the new Smokefree Air Act, which took effective July 1, 2008, visit: www.IowaSmokefreeAir.gov Questions? Call 1-888-944-2247.

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Tobacco Prevention

Organized efforts to curb youth tobacco use in Cerro Gordo County began in the fall of 1999 when the Cerro Gordo County Department of Public Health and the Mason City YMCA Teen Leadership Group launched a comprehensive community-based counter-tobacco strategy. As a result of that effort, the Cerro Gordo County Department of Public Health invited more community members and organizations to participate in this important effort. From that, the Partnership for a Tobacco Free Cerro Gordo County was formed. This new partnership has worked year-round to educate county residents, especially teenagers, of the dangers of tobacco use. Many high school students in Cerro Gordo County are working on the local JEL campaign. JEL is " Just Eliminate Lies" from big tobacco companies.

The Partnership members are committed to the ongoing effort of reducing tobacco use among our youth. The partnership started in 2002 by organizing the first Cerro Gordo JEL Youth Rally: "Just Eliminate Lies" from Big Tobacco. JEL is a statewide effort to educate youth while trying to curb tobacco use among youth.

The Partnership for a Tobacco Free Cerro Gordo County is a unique partnership of community members, organizations, school officials, law enforcement and youth who work to promote activities that discourage tobacco use, while supporting tobacco-free environments.

Got a Minute? Give it to your kid! Parenting is prevention! Parenting is one of the best tools against risky behavior among young people, including smoking, which kills 1 in 3 people it hooks! Click on the Got a Minute link above to learn more about the many you can help your children avoid risky behaviors such as smoking and chewing tobacco.

Tobacco Partnership Members - use this media tool kit to help you write letters-to-the editor in support of the Iowa Smokefree Air Act!